Anika Todd
Product Manager @Headwater Active Holidays
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WORK HISTORY
Product Manager @Headwater Active Holidays
Initiated and directed user research, including interviewing 25 users, to identify needs and pain points, driving key changes in product development to boost customer retention and engagement- Created detailed user personas through data analysis, and improved product targeting and user experience- Collaborated with the marketing team to develop Headwater’s strategy, social media and email campaigns. Proposed a new campaign that increased user engagement by 11%- Established new and strengthened existing relationships with overseas partners, boosting collaboration and market reach- Collaborated with cross-functional teams and Senior Product Managers to align on roadmaps and priorities, streamlining product development through Agile methodology and managing the product backlog to support business goals- Successfully launched five new products, driving market expansion and addressing customer needs through strategic development and execution- Crafted detailed customer-facing & internal documentation, along with engaging web copy, improving product understanding and user engagement by 14%- Conducted competitor analysis for strategic planning and market positioning- Collaborated with developers to optimise trip page user-friendliness and crafted a detailed manual to standardise new trip page development- Led six company-wide training sessions to introduce and present new products, ensuring team alignment and understanding across departments- Using my strong project management skills to prioritise tasks, align team efforts, and improve supplier relationships- Aligned team efforts with strategic goals, achieving OKRs and driving improvements in user engagement, and operational efficiency.Collaborated closely with marketing, sales, and finance teams to identify key opportunities and support go-to-market plans.
EDUCATION
Uzhhorod National University
Master's degree, Journalism
University of Lincoln
Master of Science - MS, Marketing/Marketing Management, General
ABOUT ANIKA TODD
Product Manager | ED&I
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