Anika Kotaru

About Anika Kotaru

I\'m a Marketing Professional with a BS in Marketing from The University of Texas at Dallas, where I gained valuable skills and knowledge in various aspects of marketing, such as Field, Analytics, Digital, Email, and Social Media marketing. I also hold multiple certifications, such as the Google Data Analytics Certification, Google Cybersecurity Certification, and the Scrum Master Certification, that demonstrate my passion for learning and achievement.Currently, I work as a Regional Marketing Specialist at Cytiva, leading life sciences company. I manage the customer journey through Salesforce, helping sales convert leads to prospects, and the relationship with current clients through review campaigns, client testimonials, and social media. I also create and host webinars, review campaigns, and trade shows and conferences, reaching and engaging B2B and B2C audiences. I track and report on the best practices and performance of email, webinar, and event management for future marketing strategy, using HubSpot and other tools. I\'m a highly motivated and inquisitive marketing professional who strives for excellence and growth. I love to go the extra mile to learn more, to create and achieve KPIs and goals, and to collaborate and contribute to the success of my team and organization.

Experience

1. Channel Field Marketing

   Zebra Technologies

   May 2025 — Present

Education

• Millard North High School

  High School Diploma

• The University of Texas at Dallas

  Bachelor of Science - BS, Marketing