Anika Khetan
Senior Marketing Manager
- Role
- Senior Marketing Manager at Narayana One Health
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anika Khetan
Versatile and results-driven marketing professional with over a decade of cross-industry…
Experience
Senior Marketing Manager
Nov 2023 — Present · Bengaluru, IN
Go-To-Market Strategy & Launches-Led the launch GTM for 5 Bengaluru clinics - timelines, messaging, collaterals, & hyperlocal awareness campaigns-Drove early traction and engagement for Cancer Care, Dialysis, One Health Score app, and Nhance Hair & Skin Clinics -Built localised positioning and on-ground plans to drive footfalls and acquisition across each catchment -Managed flagship launch events with Dr. Devi Shetty & the C-suite, earning coverage across 10+ top-tier publicationsIntegrated Marketing & Campaigns-Turned business goals into GTM plans across digital, offline activations, CRM, PR, and BTL channels -Designed CRM journeys via WhatsApp, SFMC, and email to improve reactivation and repeat engagement -Managed ₹60L quarterly budget across Google, Meta, print, influencers, and hyperlocal brand activations -Launched campaigns using optimised landing pages, Maps SEO, and doctor listings to generate footfallsBrand, Content & Creative Leadership-Directed branding for new clinics—signage, hoardings, digital screens, campaign zones and interior branding assets -Led content execution for launches, Cancer Care, Aarogyam - across social, print, and in-clinic platforms -Collaborated with design teams to publish monthly content calendars and ensure timely, high-quality output -Aligned messaging across channels to reflect audience needs and clinical service priorities accuratelyCollaboration, Reporting & Vendor Management-Aligned with ops, clinical heads, finance, and tech to deliver marketing outcomes tied to business KPIs -Created post-launch dashboards and insight decks for senior leadership and marketing leadership teams -Managed vendor selection, execution, and performance across print, digital, PR, activations, and fabrication -Maintained rollout SOPs across clinics while customising plans based on local catchment and service mix
Education
Bhawanipur Gujarati Education Society College
Bachelor of Commerce (B.Com.), Business/Commerce, General
2005 — 2008
Central Modern School
ISC, Business/Commerce, General
MICA | The School of Ideas
Post Graduate , Digital Marketing (Specialization in Branding & Communication)
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