Aniee Rizvi

Marketing Analyst at Tata Consultancy Services

Role: Marketing Analyst at Tata Consultancy Services
Location: New Delhi, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Aniee Rizvi

Marketing Analyst market research| digital marketing| Academics: MBA dual…

Experience

Marketing Analyst
Tata Consultancy Services
Jan 2021 — Present · New Delhi, IN
Spearheaded end-to-end marketing strategies for global education initiatives, enhancing brand visibility through events, digital marketing, stakeholder management, and content development, resulting in a 25% increase in campaign engagement year-over-year.• Proficient in developing data-driven strategies to engage global clients and prospects, with a strong focus on account-based marketing (ABM) to support business objectives and strengthen client relationships. • Liaised with executive leadership, stakeholders, and third-party organizations across geographies for midsize to large deals and multi-million-dollar RFPs.• Managed multi-geography social media campaigns on platforms like Facebook, Twitter, LinkedIn, exceeding industry benchmarks with up to 4x higher CTR. • Led the creation of targeted content including blogs, infographics, and videos, resulting in a 15% increase in lead generation and a 20% rise in website traffic.

Contact information

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Current company

Tata Consultancy Services

IT Services and IT Consulting · 726K employees · Founded 1968 · Mumbai, India

Tata Consultancy Services (TCS) is the technology partner of choice for industry leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence, and customer service. It has set an aspiration to become the world's largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

tcs.com

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