Ania Sanchez McNamara
Product Marketing & Product Development at MentorPRO
- Role
- Director of Product Marketing at Mentorpro
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ania Sanchez McNamara
Marketing | Product Management | Finance | MBA STEMEnjoy creating new brands and products. Passionate marketer with international experience in Retail, CPG, Tech, Toys, and Cosmetics Industry.Fluent in English and Spanish. Areas of expertise: Marketing, Brand Management, Product Management, Product Development, Strategy, Innovation, and more.
Experience
Director of Product Marketing
Feb 2023 — Present · New York, NY, US
Developed and executed go-to-market strategies for new product introductions- Served as an advocate and represented the voice of customers; ensured broad awareness of and empathy for customer pain points internally- Created clear, compelling messaging and positioning that reflected MentorPRO’s unique value proposition- Collaborated cross-functionally to support product launches and ensure organizational alignment- Produced a range of content including live workshops, one-pagers, slides, demo tours, and FAQs to drive awareness and adoption- Led the creation of a monthly product newsletter for internal and external audiences- Engaged with users during beta programs to gather insights and inform product messaging- Wrote customer case studies and product-focused campaigns to highlight real-world impact and drive engagement.
Education
Muhlenberg College
Business
2015 — 2015
Vanderbilt University Owen Graduate School of Management
Master of Business Administration - MBA
2020 — 2022
Long Island University
Marketing and Social Media
2015 — 2015
Universidad Tecmilenio
Bachelor's degree, Marketing/Marketing Management, General
2009 — 2014
Skills
- Español
- Inglés
- Microsoft Powerpoint
- Liderazgo De Equipos
- Servicio De Atención Al Cliente
- Negotiation
- Redes Sociales
- Planificación Estratégica
- Business Strategy
- Mercadotecnia
- Liderazgo
- Negociación
- Trabajo En Equipo
- Illustrator
- Microsoft Word
- Team Leadership
- Estrategia Empresarial
- Teamwork
- Powerpoint
- Microsoft Excel
- Análisis De Mercados
- Gestión De Proyectos
- Leadership
- Strategic Planning
- Microsoft Office
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