Ania Fattal
Senior Global Manager - Crm & Loyalty (CDO) @Coty
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WORK HISTORY
Senior Global Manager - Crm & Loyalty (CDO) @Coty
Paris, FR
Create common goals: Create global guidelines & ensure that CRM is infused within each activation and brand• CRM Customer journey: Provide global recommendations and designs from basic to advanced omnichannel journey. Creation of a master template that can be scaled• Upskilling program: For CRM, loyalty & clienteling and masterclasses• Omnichannel loyalty Program: Design & define the loyalty fundamentals, earn/burn benefits and rewards, the customer journey and value proposition. Creation of the first omnichannel loyalty program. • CRM community globally : Monthly meetings to share best practices and overcome potential challenges• CRM strategic support: Integration of new ways of working to develop with the D2C and ecommerce teams, newsletters, SMS/MMS and automated lifecycles• CRM with retailers: Define strategy for key retailers with key objectives and actionable plan
EDUCATION
Institut Marc Perrot en partenariat avec Lyon 3
Licence Sciences de gestion
SKEMA Business School
Master's degree, International Marketing
SKEMA Business School
Master of Science - MS, International marketing and business development
La Favorite Saint Thérèse
Baccalauréat, Sciences et Technologie de la gestion spécialité marketing
Centre Saint Marc
BTS, Commerce International
SKILLS
ABOUT ANIA FATTAL
Senior Global Manager - CRM & Loyalty | COTY
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