Ani Yessaian
Leader, Marketing @ Cisco | Marketing Strategy Leader
- Role
- Senior Leader, Marketing at Cisco
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ani Yessaian
Results-driven professional with excellent skills in directing full cycles for complex…
Experience
Senior Leader, Marketing
Jan 2021 — Present
Direct a remote organization of 45 employees with 11 direct reports, including onboarding 25 new team members in FY22 with a budget of $4M • Oversee all Human Resources (HR) Business to Employee (B2E) programming across 7 functions, reaching 70k employees on a weekly basis• Developed & continue to drive entire HR Marketing strategy to include: o defining all marketing services and go-to market channelso owning all P&C narratives to ensure one voice for priority programs and solutionso sustaining the central hub for marketing roadmap and editorial calendaro development of marketing manager content (templates, best practices, etc.)o team development• Co-created and marketed leader enablement to include email, bot, and website launch to upskill all leaders across Cisco when it comes to leader micro learnings, HR program offerings, and spotlight series to share success stories of leaders exemplifying our leader expectations• Worked closely with HR Business Partners to co-create marketing resources to support their evangelization of HR solutions within the business• Ignited employee engagement through employee listening, engagement pulse surveys, transparency, coaching opportunities, and “lunch & learns”.• Spearheaded a monthly Career & Learning Newsletter that resulted in 62% open rate• Launched learning-focused campaign to address the impact of the Pandemic shutdown aligned to user experience—marketing the full portfolio of learning platforms across Cisco• Partner closely with key internal stakeholders to develop portfolio marketing materials and initiatives that effectively communicate our products, services, and value to a variety of audiences.• Support development of materials for leadership as needed (E.g, presentations/other)• Pioneered product lifecycle management including shaping launch priorities, aligning on plans, implementing with cross-functional teams, supporting/communicating with marketing, and evolving organizational capabilities.
Skills
- Process Improvement
- Management
- Team Building
- Networking
- Problem Solving
- Webex
- Strategy
- Recruiting
- Employee Training
- Program Management
- Process Scheduler
- Negotiation
- Strategic Planning
- Microsoft Office
- Sales
- Account Management
- Change Management
- Team Leadership
- Coaching
- Interviews
- Project Planning
- Leadership Development
- Data Analysis
- Leadership
- Public Speaking
- Social Media
- Cross-Functional Team Leadership
- Marketing Strategy
- Team Management
- Project Management
- Organizational Development
- Cross Functional Team Building
- Business Development
- Event Management
- Event Planning
- Time Management
- Human Resources
- Budgets
- Vendor Management
- Customer Service
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.