Angus McCarthy
Head of Content and Scrum Leader @Natwest Mentor
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WORK HISTORY
Head of Content and Scrum Leader @Natwest Mentor
London, GB
Leads content strategy, UX research, and agile delivery for MentorAdvice and MentorDocs. Embeds customer insight directly into design decisions, driving improved task completion rates and reduced support queries.* Created and now leads the NMD research programme, introducing guerrilla testing and rapid surveys to provide product and design teams with immediate, actionable customer insight.* Delivered a top tasks project, leading research to uncover and prioritise critical customer needs across health and safety, human resources (HR), employment law, and environmental support. This work improved findability of key content by 57% and directly shaped content strategy.* Developed and launched a top tasks voting survey, ensuring customer priorities inform content governance and ongoing decision-making.* Embeds customer insight into every amigos session, planning meeting, sprint demonstration, and governance review.* Applies regulatory requirements across content and research outputs, including the Financial Conduct Authority (FCA), General Data Protection Regulation (GDPR), HM Revenue & Customs (HMRC), health and safety (H&S), Environment Agency (EA), Department for Work and Pensions (DWP), and Web Content Accessibility Guidelines (WCAG) 2.1.* Delivers impactful results under tight budgets through smart prioritisation and creative approaches.
EDUCATION
Peterhouse
Cambridge 'O' and 'A' levels
Institute for Independent Business (postgraduate management consultancy diploma)
Accredited Associate, Project & Business Management & Management Consultancy
SKILLS
ABOUT ANGUS MCCARTHY
An experienced digital strategist, UX researcher, and content leader with extensive expertise in human-centred design (HCD), content strategy, and customer insight. Skilled in qualitative and quantitative research across desktop, mobile, tablet, and native applications. Combines data-driven insights with user-centred techniques to shape content and user experiences that align with business objectives while delivering measurable customer benefits.Currently leads research and content delivery at NatWest MentorDigital (NMD), embedding guerrilla research into agile delivery. Introduced faster, lower-cost research techniques to provide product and design teams with direct access to customer insight. Champions continuous discovery, ensuring customer needs and evidence directly influence product development.Committed to mentoring teams, embedding customer-first thinking, and driving research-led innovation. Dedicated to creating seamless customer experiences by turning insight into action at every stage of the design and delivery process.
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