Ang Li
Data Scientist @ Meta
- Role
- Data Scientist at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ang Li
PhD-educated Senior Data Scientist with extensive industry experience driving product…
Experience
Data Scientist
Jun 2024 — Present · NY, US
As the founding data scientist for the WhatsApp Business App Marketing team, established the complete data science foundation for measurement, targeting, and experimentation.+ Established the end-to-end data science foundation for a new product area, architecting a comprehensive user funnel and metrics framework to track acquisition, engagement, and monetization trends.+ Designed and implemented a robust measurement framework leveraging causal inference, using A/B tests to evaluate short-term campaign lift and a long-term holdout structure to quantify the true, channel-wide impact of marketing activities.+ Developed a propensity model to identify high-value users, creating a personalized segmentation strategy that drove measurable uplift in campaign ROI and acquisition efficiency.+ Proactively identified key business opportunities through exploratory analysis, translating complex findings into actionable roadmaps for product and marketing leadership.
Education
DePaul University
Master’s Degree, Predictive Analytics
2013 — 2016
University of Pittsburgh
Doctor of Philosophy (Ph.D.), Information Science
2016 — 2021
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