Angira Mitra
Driving Growth & Premiumization in AlcoBev Bacardi | Philip Morris International | Raymond
- Role
- Senior Brand Lead - Patrón at Bacardi
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Angira Mitra
I’ve built a career rooted in strategic storytelling, cultural relevance, and purposeful marketing.From leading customer marketing for iconic brands (Grey Goose, Bombay Sapphire, Patron and Martini) to now shaping the brand narrative for one of the world’s most iconic super premium tequilas, I thrive on bringing brands to life across channels, consumers, and occasions. I believe in the power of emotionally resonant work—driven by insight, executed with excellence, and always with the consumer at the heart.Let’s connect if you’re as obsessed with great storytelling, iconic brands, and breakthrough execution as I am.
Experience
Senior Brand Lead - Patrón
Jul 2025 — Present · Gurugram, IN
I’m passionate about building luxury brands with purpose, precision, and cultural relevance. With a decade of experience across Lifestyle,AlcoBev brands, I’ve driven impactful strategies across trade, advocacy, and consumer marketing—now channeling that expertise to elevate one of the world’s most iconic tequilas.I thrive at the intersection of creativity and commercial impact—crafting campaigns that not only inspire but also deliver strong business results. Whether it’s shaping brand narratives, partnering with global teams, or activating breakthrough experiences, I believe in work that’s bold, premium, and always true to the brand’s soul.On a journey to keep pushing boundaries, nurturing high-performing teams, and creating the next chapter for Patrón in India and beyond.
Education
Jadavpur University
PG Diploma, Mass Communication/Media Studies
2007 — 2008
Xavier Institute of Social Service
PG Diploma, Marketing Management
2010 — 2012
St. Xaviers College, Kolkata
Bachelor of Arts (B.A.), Political Science Honours
2004 — 2007
St. Teresa's Secondary School
I.S.C., Humanities
2002 — 2004
Skills
- Team Management
- Integrated Campaign Planning
- Marketing
- Customer Service
- Merchandising
- Market Research
- Content Development
- Marketing Communications
- Retail
- Business Development
- Retail Packaging
- Microsoft Excel
- Brand Management
- Marketing Strategy
- Advertising
- Business Strategy
- Microsoft Office
- Sales
- Product Development
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