Angie Vuyst
Brand & content strategist đ§ Words nerd đ¤ Connections creator đ¤ Puzzle lover đ§Š
- Role
- Content Strategist at 1 Bold Step
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Angie Vuyst
Some brands, services, and ideas are genuinely hard to explain. The value isâŚ
Experience
Content Strategist
Jul 2024 â Present ¡ Grand Rapids, MI, US
BRAND STRATEGY⢠Facilitating brand strategy workshops and consistently achieving executive team and stakeholder buy-in for strategic initiatives⢠Developing brand voice and tone positioning for clients, establishing consistent messaging across all marketing channels⢠Conducting comprehensive competitive analysis and market research for enterprise clients ($25M-$75M revenue), identifying key differentiators⢠Collaborating on company rebrand from marketing to growth agency creating brand narrative, elevator pitch, pitch decks, web copy, and social content⢠Secured annual retainer client through comprehensive rebranding project including competitive analysis, stakeholder interviews, brand guidelines, and website content hierarchyCONTENT STRATEGY⢠Introduced foundational Content Strategy framework, transitioning agency from spreadsheet-based editorial calendars to actionable Asana content calendars improving communication and speed to delivery⢠Built content strategy foundation (pillars, value matrices, editorial calendars) and campaign strategies for workspace design client, leading to website project award
Education
Grand Valley State University
Bachelor of Science - BS, Integrative Studies
2021
Fordham University
Bachelor of Arts - BA, Organizational Leadership
2017 â 2019
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