Angie Vlasaty Peterson
Director of Strategic Marketing and Communications @Komatsu Mining
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WORK HISTORY
Director of Strategic Marketing and Communications @Komatsu Mining
Milwaukee, WI, US
As part of the Strategy and Innovation team, we spearhead the strategic direction of Komatsu’s Global Mining business. We work to evaluate industry trends, market challenges, and the innovations required to address the sector’s most complex problems. Together, we are shifting Komatsu’s perspective from a product-focused lens to a customer-focused one, assessing manufacturing capabilities, identifying opportunities for geographic expansion, technology and innovation, and aligning our strategies with evolving customer needs.As the Director of Strategic Marketing and Communications, I translate these insights into actionable strategy. My work centers on elevating Komatsu\'s Global Mining offering, strengthening market relevance, and ensuring that marketing acts as a strategic growth driver, not just a communications function. I focus on connecting corporate-level initiatives with targeted, emotionally resonant efforts that reach executive decision-makers as well as the operators and technicians working in the field.Strategic focus areas and outcomes include:Leveraging AI to improve operational efficiency, drive smarter insights, and streamline strategic decision-making.Implementing modern platforms to enhance our ability to analyze, track, and optimize marketing activities-maximizing ROI across programs and markets.Bridging the gap between strategy and execution, ensuring large-scale brand campaigns connect seamlessly with targeted, customer-centric marketing efforts.Developing deeper emotional engagement with our mining audiences through storytelling that highlights safety, sustainability, innovation, and community impact.Upskilling and evolving the marketing team to broaden capabilities beyond traditional communications, building a more versatile, strategic, and future-ready organization.Creating compelling talent-attraction programs to expand global recruiting efforts and inspire the next generation to pursue meaningful careers in the mining industry.
EDUCATION
Illinois State University
Bachelor of Applied Science (B.A.Sc.), Majors: Marketing and Communications, Minor:Art
SKILLS
ABOUT ANGIE VLASATY PETERSON
As a seasoned marketing and branding executive, I have spearheaded comprehensive rebranding efforts for historic legacy brands, driving industry relevancy and marketplace desire to modern audiences. With over 25 years of expertise in marketing, communications, and brand management, I have a proven track record of delivering strategic programs and creative execution for B2B and B2C customers across complex distribution models and high-tech, software, CPG, finance and insurance industries.My core competencies include executive leadership, marketing communications, product marketing, brand management, product development, customer engagement, product design, digital marketing, e-commerce, go-to-market strategies, market research, technology innovation, competitive positioning, education programs, co-branding collaborations, brand reputation management, and budget forecasting. I am passionate about creating and executing impactful marketing solutions that generate value for the company, customers, and the industry. I hold multiple design patents and article publications in the field of geospatial, surveying and mapping.
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