Angie Jaraczewski

About Angie Jaraczewski

Hi, I’m Angie! What is my marketing superpower, you ask? A degree and deep passion in…

Experience

1. Marketing Manager

   Rafi North America

   Jul 2014 — Present · Milwaukee, WI, US

   I lead marketing at RAFI North America (formerly Xymox Technologies), a pioneer in printed electronics, where I’ve built and scaled our brand from the ground up. Over the past decade, I’ve developed and executed strategic marketing initiatives that have positioned Xymox as a leader in the North American market. From driving demand generation to refining brand messaging, I thrive at the intersection of strategy, creativity, and data.What I Do:• Brand Strategy & Growth – Built and evolved Xymox’s brand identity, voice, and digital presence, directly contributing to market expansion and acquisition.• Demand Generation & Digital Marketing – Own the full-funnel marketing strategy, optimizing paid media (Google, LinkedIn), website performance, SEO, and lead generation to increase conversions.• Content & Storytelling – Translate complex technical concepts into compelling content - videos, blogs, whitepapers, and case studies - establishing Xymox as an industry thought leader.• Cross-Functional Collaboration – Partner with sales, engineering, and R&D teams to align marketing efforts with product innovation and business goals.• Data-Driven Decision Making – Develop analytics tools to track and measure campaign performance, continuously refining strategies for maximum impact.• Creative Direction – Shoot and edit all product photography and videography in-house, producing high-quality visuals that showcase our expertise.• Industry Engagement – Stay ahead of trends, attend conferences, and leverage the latest digital marketing technologies to keep Xymox at the forefront of innovation.

Education

• Gustavus Adolphus College

  BA, Psychology

  2008 — 2012

Skills

• Public Speaking
• Conflict Resolution
• Customer Service
• Social Media Marketing
• American Sign Language
• Child Development
• Cpr Certified
• Mentoring
• Microsoft Office
• Powerpoint
• Event Planning
• Digital Marketing
• Lean Six Sigma
• Sales Strategy
• Group Leadership
• Job Coaching
• Autism Spectrum Disorders
• Emergency Use of Controlled Procedures
• Non-Violent Crisis Intervention
• Crisis Intervention & Prevention
• Microsoft Word
• Photoshop
• Microsoft Excel
• Marketing
• Microsoft Powerpoint
• Social Media