Angie Enger

Experience

1. Director, Marketing

   American Public Media Group

   Oct 2023 — Present · New York, NY, US

   Lead the strategy for audience and revenue growth for all APMG priority brands (Marketplace, MPR News, The Current, Your Classical, APM Studios and APM Reports) and against core and prospect audience targets- Foster partnership with all Brand and Executive Team Leaders, and act as strategic business partner with cross-functional teams including audience insights, content, growth marketing, distribution, underwriting, membership, and communications- Lead development of Brand Toolkit (Brand Foundation, Brand Strategy, Strategic Audience Target and Brand Guidelines) for all priority brands - Develop the strategic vision for the marketing discipline and guide team of marketing managers on development of brand campaign strategy that align to enterprise, budget and brand goals- Support the optimization of a compelling audience journey integrating all audience touchpoints including marketing and membership campaigns- Create marketing campaigns from insight generation to final creative inclusive of copy and design development, integration of audience feedback, and internal alignment- Partner and maintain accountability on all relevant Digital Transformation workstreams across enterprise- Responsible for managing multiple P&L\'s and direct management of brand marketing managers

Education

• University of Minnesota

  MA, Educational Psychology, CSPP Program

  2007 — 2009

• University of Minnesota

  BIS, Child Psychology, Family Social Science, Deaf Studies, Anthropology

  2003 — 2007