Angie White

About Angie White

Strategic and hands-on marketing leader with deep experience in both product and partner marketing, uniquely positioned to shape product narratives and drive impactful go-to-market strategies. Proven track record of leading high performing teams and developing highly successful Marketing programs that drive results. HIGHLIGHTS:Go-to-Market Strategy & Product Marketing Successfully launched Trulioo’s first Customer Advisory Board (CAB), increasing access to enterprise software decision-makers and contributing to 100% customer retention rate for three consecutive years. Spearheaded customer research and market analysis to develop new ideal customer profiles (ICPs) and update buyer journeys and personas. Led to improved sales targeting and increased pipeline conversion rates. Identified new market opportunity, positioning TransUnion to assist with PSD2 compliance which resulted in $2.2M+ in revenue. Led development of GTM strategy, including: product positioning, competitive intelligence, educational materials, sales training and thought leadership content.Partner Marketing & Alliances Managed partner marketing relationship with Mastercard for Trulioo’s Fraud Intelligence solution. Developed, managed and executed on joint marketing efforts including: enablement sessions, webinars, events and demand generation campaigns. Developed and executed strategic marketing initiatives focused on key growth areas leading to 22% Y/Y growth in the Avnet Cisco business overall and 77% Y/Y growth in Tier 2 business.Managed Cisco partner marketing budget exceeding $11M, ensuring funds were optimized for high-ROI partner programs. Maintained accurate partner data and reporting, including payment processing and MDF tracking.Partner & Sales Enablement Led marketing partner strategy for launch of new Cisco Security practice at Avnet, growing it from zero to over $25M in 18 months. Executed series of roadshow events for newly launched Cisco Security partner program at Avnet. Enabled 35 Reseller partners to launch Cisco Security solutions practices in the first year, achieving 175% to goal. Delivered partner training sessions, alliance playbooks, and sales enablement kits that empowered GTM teams to effectively position Trulioo and Mastercard’s joint solutions effectively.

Experience

1. Director of Product Marketing

   Trulioo

   Jul 2022 — Present

   Trulioo is the leader in global identity verification, helping the world’s leading brands navigate the challenges of compliance, fraud prevention and real-time verification of more than 5 billion people and 300 million businesses worldwide. Collaborated closely with sales, marketing, product management and customer success to drive revenue attainment through value-based marketing programs. Developed buyer-centric sales and marketing resources that highlighted the value of Trulioo’s AI and machine learning technology in helping businesses to optimize performance and meet compliance requirements. • Spearheaded customer research and market analysis to develop new ideal customer profiles (ICPs) and tailor messaging to key verticals including Fintech, Payments, Marketplaces and Banking. • Led successful launch of Trulioo’s new Fraud Intelligence solution, driving an important business pivot from the company’s narrow identity verification focus to a broader fraud and risk landscape. • Successfully launched Trulioo’s first Customer Advisory Board (CAB), providing access to executive level stakeholders within key enterprise accounts in finance and e-commerce. Contributed to 100% retention of enterprise customers three years in a row.

Education

• University of Wyoming

  M.S.

  2002 — 2003

• University of Wyoming

  B.A.

  1997 — 2002