Angie Wathen
Director of Insights and Analytics I W.M. Barr
- Role
- Director, Insights & Analytics at Barr Brands
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Angie Wathen
I’m a commercial insights and analytics leader who helps organizations turn complex data into clear decisions that drive growth at retail.Across 20+ years in CPG, I’ve partnered with Sales, Marketing, and Leadership to shape category strategy, influence shelf and assortment decisions, and respond competitively across major retailers including Walmart, Lowe’s, Home Depot, Costco, Sam’s Club, Target, and Kroger.Today, I lead enterprise insights and analytics across a multi-brand portfolio, translating retailer, shopper, and competitive data into actionable strategies spanning pricing, promotion, assortment, space, and long-range growth planning. My work sits at the intersection of data, strategy, and storytelling - ensuring insights don’t just exist, but actually change outcomes.I’m known for-Building clear, persuasive category and competitive narratives for retailer conversations-Turning fragmented data (Circana, Alloy, Yipit, Power BI) into decision-ready insights-Supporting line reviews, planograms, and portfolio optimization with analytical rigor-Developing high-performing analysts and elevating enterprise analytics capabilityI thrive in environments where insights are expected to influence real decisions — not live in dashboards - and where analytics is a growth lever, not a reporting function.
Experience
Director, Insights & Analytics
Jan 2024 — Present · Cincinnati, OH, US
Lead enterprise-wide commercial insights and analytics across a multi-brand portfolio including Mold Armor, DampRid, Goof Off, and Klean Strip- Translate complex data (Circana, Alloy, Yipit) into actionable category, pricing, assortment, and shelf strategy recommendations- Build competitive response models and retailer-specific category stories for Home Depot, Lowe’s, Walmart, Costco, Sam’s Club, Target, and Food- Drive Fix-the-Mix, SKU productivity, velocity, and space-to-sales analyses to improve portfolio performance- Support line reviews, planogram decisions, and promotional strategy with insights-led storytelling-Own and govern the analytics ecosystem, including dashboard development, data integrity, and platform integrations- Partner closely with Sales, Marketing, and Leadership on forecasting, pricing, and annual planning- Lead, coach, and develop analysts while building enterprise analytics capability across the organization
Education
Coastal Carolina University
Bachelor of Science (B.S.), Business Administration and Management
2000 — 2004
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