Angie Sanyal
Manager, Creative Strategy & Planning @THE·TEAM
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WORK HISTORY
Manager, Creative Strategy & Planning @THE·TEAM
FKA WassermanSamsung
EDUCATION
Arizona State University
Bachelor of Science - BS, Marketing
Barrett, The Honors College
Bachelor of Science - BS, Marketing
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Minor, Digital Audiences
ABOUT ANGIE SANYAL
I\'m Angie! Currently at THE·TEAM (formerly known as Wasserman) as Manager, Creative Strategy & Planning. I\'m a passionate and self-driven professional with over 5+ years of hands-on experience with 2 years of research in the social media and influencer marketing industry, with a background in data & analytics. I\'ve led social and influencer strategies, from building larger strategic POVs to tactical planning and execution across major brands like Popeyes US + Canada, Kroger, Samsung, and a variety of Henkel brands.🧠 My unique approach to strategic thinking and digital marketing is rooted in consumer behavior and the psychology of marketing - uncovering simple human truths by identifying why people do what they do, and when they do it. Ask me about my research in The Principles of Influence and Influencer Marketing within the Alcohol Industry.
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