Angie McDermott
Director, Retail Marketing @Pure Fishing
Daytona Beach, FL, US
EMAILS
MOBILE NUMBERS
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WORK HISTORY
Mar 2020 — Present
Director, Retail Marketing @Pure Fishing
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Developed and continuously evolving Pure Fishing’s Retail Marketing competency to build brand love with dealers and sales associates. Currently supports 15 brands across all fishing saltwater and freshwater categories. As an extension of Marketing Communications, executing brand marketing strategy and campaigns at the national independent dealer and key account levels.
EDUCATION
1987 — 1991
Southern Connecticut State University
Bachelor of Science (BS), Communication, General
SKILLS
Brand ManagementMarketing StrategyDirect MailRelationship MarketingMarket PlanningDirect MarketingCreative StrategyDigital ActivationDigital StrategyIntegrated MarketingMobile MarketingDigital MarketingMarketingBrand ArchitectureBrand DevelopmentInteractive Marketing
ABOUT ANGIE MCDERMOTT
Known for developing strategies and programs that grow brands at Retail. A trailblazer…
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