Angie Bystrom
Marketing Events - Consultant @Sera Prognostics
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WORK HISTORY
Marketing Events - Consultant @Sera Prognostics
Partner with marketing, clinical, and commercial teams to plan and execute national healthcare conferences and education programs, ensuring events are on brand, organized, and operationally efficient.Increased event engagement by 20% through improved attendee journey planning and messaging alignment. Programs include SMFM, ACOG, NAMCP, WHIS, and speaker education initiatives.Key contributions• Coordinate vendors, logistics, timelines, and cross functional communication for large scale conferences and programs• Develop event strategies, sponsorship opportunities, and promotional support aligned to brand goals.• Prepare field teams and materials including booth assets, giveaways, and post event reporting.• Track budgets, invoices, and documentation to maintain organized and repeatable processes.
ABOUT ANGIE BYSTROM
With 20+ years in event marketing, I design and execute global programs that turn business goals into meaningful experiences. My work spans corporate meetings, national conferences, sales programs, brand activations, and live productions across healthcare and technology organizations.I specialize in building scalable event frameworks, aligning cross functional teams, and delivering high impact programs on budget and on brand. From logistics and vendor strategy to attendee experience and performance measurement, I focus on consistency, engagement, and measurable results.My programs have generated qualified leads annually, increased engagement by 30%, and improved ROI through thoughtful planning and sponsorship strategy. I’m comfortable managing complex portfolios, fast timelines, and high visibility events while keeping stakeholders aligned and prepared onsite.Core Areas: Corporate meetings, trade shows, sales meetings, VIP experiences, healthcare conferences, live events, cross functional planning, vendor negotiation, and operational workflows.Outside of work, I support community initiatives in Laguna Beach. I served as Event Lead and Venue Manager for the Coast Film & Music Festival, overseeing production for film screenings and large live concerts, and was honored as the 2024 Ambassador of the Year by the Laguna Beach Chamber of Commerce for community outreach and fundraising contributions.
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