Angie Herlihy

Senior Director, Marketing | Digital Strategy, Revenue Growth, Programs and Operations

Role
Senior Director, Marketing Programs and Operations at DoubleVerify
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Angie Herlihy

Innovative marketing executive with 15+ years of experience, including 10+ years in leadership, driving high-impact, data-driven marketing strategies that fuel business growth. Expertise spans revenue marketing, marketing automation, marketing operations, program management, ABM strategy and execution, paid and organic social, SEM, SEO, digital strategy, demand generation, analytics, and website optimization. Proven ability to scale marketing operations, optimize go-to-market strategies, and align cross-functional teams to accelerate pipeline growth and revenue impact. A strategic leader who thrives in fast-paced, high-growth environments—including enterprise, SaaS, start-up, and tech-driven organizations. I\'ve successfully built, mentored, and scaled high-performance digital marketing teams, cultivating a culture of innovation, agility, and measurable success. My expertise encompasses the entire digital ecosystem, including search engine marketing, social media, content strategy, email campaigns, and website optimization. Recognized for my unique ability to bridge technical and business objectives, I transform complex data into compelling, actionable strategies that resonate with C-suite executives and stakeholders. My career is marked by successful implementations of enterprise-level marketing technologies, resulting in streamlined operations, enhanced customer experiences, and significant improvements in key performance metrics. With a forward-thinking approach and a passion for digital innovation, I am adept at leading transformative marketing initiatives that not only meet but consistently exceed organizational goals. My strategic vision, combined with hands-on expertise, positions me to drive digital transformation and sustainable growth in today\'s dynamic business environment.

Experience

  1. Senior Director, Marketing Programs and Operations

    DoubleVerify

    Mar 2022 — Present · New York, NY, US

Education

  • Syracuse University

    M.B.A, Business, Management, Marketing, and Related Support Services

    2009 — 2011

  • University of Colorado

    B.A, Psychology

    2004 — 2008

  • University of Colorado Denver

    Bachelor of Arts - BA, Psychology

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Angie Herlihy — Senior Director, Marketing Programs and Operations at DoubleVerify in San Francisco, CA, US | Unifers