Angie Halama Hefner
UX Content Strategist at U.S. Bank
- Role
- Senior Content Experience Designer at U.S. Bank
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Angie Halama Hefner
As a strategic content leader with deep experience driving customer-centered content, I mentor teams, build content systems and lead UX efforts to improve engagement and business outcomes.
Experience
Senior Content Experience Designer
May 2019 — Present
Champion customer-centric content and design by executing user research and facilitating workshops to align on customer needs and sharpen product vision- Collaborate daily with product and agile teams, creating tools to improve project execution- Strengthen content design by interviewing, onboarding and mentoring content designers- Develop scalable content resources to improve content consistency and reuse across teams- Support content designers by collaborating to improve content and workflows- Lead for UX efforts on high-impact features, including the Low balance alert insight (99% helpful rating) and Cash flow forecast, a flagship capability for business banking- Lead content design for a multi-product application, which launched with a 20% higher submission rate over single-product applications
Education
St. Catherine University
Bachelor of Arts (B.A.), English and History
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