Angie Epps

About Angie Epps

As a Senior Brand Marketing Manager at Tennessee Valley Authority (TVA), I lead marketing strategy and brand management for the largest public utility in the country. I have more than 20 years of experience in marketing resource management, research, media, and digital strategy. I hold an MBA in Marketing from the University of Tennessee and UI/UX credentials from Human Factors International. My core competencies include developing and executing effective marketing campaigns, building and nurturing brand partnerships, creating and delivering compelling brand stories, designing and managing experiential and event marketing promotions, leading and coaching a talented team, and measuring and analyzing key performance indicators. I am passionate about making life better for the people in the Tennessee Valley by sharing the unique value that TVA delivers with clean energy, environmental stewardship and economic development initiatives. I collaborate with local power companies (LPCs) and other stakeholders to drive familiarity and ultimately favorability and preference for the public power model. I also foster a culture of innovation, change, and thought leadership within my organization and the industry.

Experience

1. Senior Brand Marketing Manager

   Tennessee Valley Authority

   Feb 2017 — Present · Knoxville, TN, US

   Define and promote brand story of this mission-focused service agency operating under public power model. Focus efforts on sharing unique brand and marketing value that also promotes TVA’s environmental stewardship and economic development initiatives. Build meaningful relationships with all stakeholders including local power companies [LPCs] and drive familiarity and ultimately favorability and preference for public power model. Lead and empower team to evangelize stories through brand experiences and other marketing efforts. Build marketing communications programs, drive change, and serve as valued role model.

Education

• University of Tennessee - BS

  Marketing

  1986 — 1990

• University of Tennessee - MBA

  MBA, Marketing

  2001 — 2003

Skills

• Market Research
• Copywriting
• Marketing Strategy
• Usability Testing
• Web Analytics
• Marketing
• Social Media
• Online Advertising
• Strategic Planning
• Media Relations
• Marketing Research
• Email Marketing
• Public Relations
• Advertising
• Online Marketing
• Digital Marketing
• Management
• Primary Research
• Blogging
• New Media
• Marketing Communications
• Usability