Angie C.
Marketing Manager @Taylor & Francis Group
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WORK HISTORY
Marketing Manager @Taylor & Francis Group
Leading customer engagement and retention strategy across the full customer lifecycle, from onboarding through to renewal and upsell, within a global B2B publishing environment.• Owning and delivering customer lifecycle marketing programmes focused on engagement, retention and revenue growth.• Developing and implementing an account-based marketing strategy to support commercial growth plans.• Using customer insight and performance data to continuously optimise campaigns and improve customer experience.• Leading cross-functional collaboration across Sales, CRM, digital, product and customer services teams to align activity and deliver impact.• Driving personalised, targeted communications to improve engagement and strengthen customer relationships.• Coaching and supporting colleagues across marketing and wider teams, sharing best practice and providing guidance and input into campaign planning and performance optimisation. • Deliver winback strategies to re-engage lapsed customers and increase retention.• Translate insight into clear, actionable plans that improve performance and customer value.
EDUCATION
CIM | The Chartered Institute of Marketing
Principles of Great Copywriting
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing , Marketing
Chichester College
Travel and Tourism
ABOUT ANGIE C.
A passionate and motivated professional marketing leader with over 17 years marketing experience and over 20 years experience in hospitality and experience led businesses. Experienced in working across complex organisations, I bring teams together to deliver clear, actionable plans, that balance creativity with commercial performance. I\'m passionate about building relationships to get the best out of people and creating meaningful customer experiences that build long term loyalty. CIM qualification achieved.Experience in: Customer journeys and customer insight Proposition development & lifecycle marketing Project management Retention, loyalty & customer engagement strategies Data led decision making & performance optimisation Cross functional leadership & stakeholder management Campaign strategy & delivery (B2B & B2C) Collaboration, coaching and mentoring
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