Anggan Baruah

About Anggan Baruah

Banking professional with 19+ years of experience in Liability Banking, Current Account growth, SME programs, and Channel Strategy, currently working with Axis Bank in a national role.I specialize in driving Current Account acquisition and portfolio outcomes through structured business planning, channel enablement, and performance governance. My work focuses on aligning strategy with on-ground execution by translating targets into clear glide paths, productivity metrics, and review frameworks for sales channels.My experience spans:• Current Account business planning and acquisition strategy• Channel productivity, governance, and performance reviews• Funnel design, conversion improvement, and acquisition quality• Sales programs and campaigns for liability growth• Cross-functional leadership across Product, Digital, Ops, and Compliance• Capability building for frontline and leadership teamsHaving worked across large banking organizations and national programs, I bring a disciplined, data-led approach to scaling liability businesses.Open to leadership opportunities in Current Account strategy, channel planning, and liability growth roles.

Experience

1. Current Account Growth Strategy & Business Planning, Axis Bank Mar 2023 Present

   Axis Bank

   Mar 2023 — Present · Mumbai, IN

   Own business planning cadence for Current Account acquisition across channels: annual plan, monthly glidepath, weekly reviews, and performance governance with senior stakeholders.Drive channel productivity by translating goals into executable field plans (targeting logic, activity metrics, conversion tracking, and course-correction actions).Build and run management review packs (funnel, NTB, activation, value metrics, drop-off analysis) to enable faster decisions and tighter execution across regions.Lead cross-functional alignment across Product, Branch/Channel teams, Operations, Digital, and Compliance to remove bottlenecks impacting acquisition TAT and customer onboarding experience.Design and roll out sales programs / campaigns for acquisition + deepening (segment focus, propositions, communication kits), improving conversion and quality of sourcing.Support capability-building: tool/process training, playbooks, and knowledge bytes for frontline teams to improve consistency and compliance in acquisition.Partner ecosystem support (where applicable): coordinate alliances/partners to strengthen lead funnels and propositions for CA acquisition.

Education

• Garden City University

  Bachelor of Science - BS, Computer Science

• Don Bosco High School - India

  12th, Mathematics and Computer Science

• Indian Institute of Management Nagpur

  Post Graduate Diploma in Management, Fintech

Skills

• Commercial Banking
• Cross Selling
• Credit Cards
• Crm
• Core Banking
• Credit Risk
• Trade Finance
• Vendor Management
• Private Banking
• Mis
• Retail Banking
• Branch Banking
• Banking
• Mutual Funds
• Team Management
• Business Development
• Wealth Management
• Branch Management
• Management
• Credit
• Business Analysis
• Management Information Systems (Mis)
• Sme Banking
• Relationship Management
• Portfolio Management
• Loans
• Bancassurance
• Business Strategy