Angel Pabon
30-Year AdTech Veteran | Ad Fraud Expert | Entrepreneur | Search Arbitrage & Traffic Monetization (RSOC, AFD, YHS, BHS, GHS)
- Role
- Director of Business Growth and Digital Strategy at Cleartrust
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Angel Pabon
I bring three decades of battle-tested experience in the AdTech and digital performance…
Experience
Director of Business Growth and Digital Strategy
Dec 2023 — Present · DE, US
Spearhead ClearTrust’s digital marketing and business development initiatives, driving revenue growth and strengthening market presence in ad fraud prevention. Lead a high-performing team to develop and execute innovative digital strategies, increasing client ROI by 30% through optimized campaigns. Travel to 18+ global industry trade shows to exhibit and engage with existing clients while targeting ideal customer profiles (ICPs) to secure new partnerships, achieving a 25% increase in client acquisitions through strategic meetings and follow-ups.Enable publishers and search arbitrage clients to reduce chargebacks by 25% and enhance Traffic Quality Index (TQI) through tailored ad fraud mitigation solutions. Empower affiliate and lead generation providers to improve lead quality, cutting ad waste and abuse by 15% via advanced traffic analysis. Negotiate strategic partnerships for AdTech networks and platforms, reducing ad waste and increasing traffic quality for campaigns managing $10M+ in annual ad spend. Leverage expertise in SEM, PPC, and programmatic advertising to safeguard client investments, fostering trusted relationships with top-tier brands and boosting conversions by 25%. Integrate AI-driven tools to position ClearTrust as a leader in digital advertising integrity.
Education
Kingsborough Community College
Business Administration and Management, General
1994 — 1996
Skills
- Ad Networks
- Ppc
- Sem
- Search Advertising
- Web Analytics
- Conversion Optimization
- Affiliate Marketing
- Mobile Marketing
- Online Advertising
- Online Marketing
- Business Performance Management
- Online Lead Generation
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