Angelo Rao
General Manager - Sic & Igbt Division @STMicroelectronics
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WORK HISTORY
General Manager - Sic & Igbt Division @STMicroelectronics
Catania, IT
Responsible for Silicon Carbide, IGBT, Intelligent and Power Module product families and their P&L. Product Roadmap definition and evolution both in packages and Silicon Alliances and partnerships Achieve initiatives within budgets by tracking billing results and outlining roadmaps for success in driving vision, strategic worldwide pricing and action plans for the product portfolio. Position the products for growth through strategies tailored to the product lifecycle and future market needs, resulting in clearly defined marketing strategies contributing to in average annual revenue and profitatbility. Advance industry competitiveness by defining the scope of distributor needs and attracting interest with successful segment marketing and pricing options that do not threaten direct accounts. Boost results with strong collaborations with multiple departments to negotiate down the cost of raw materials and packages with subcontractors. Allocation, capacity plan are instrumental to achieve the established Division target and G&L / P&L Manufacturing Strategy for medium and Long term PLAN to drive investment an innovation in POWER Manage the Product life cycle introducing the new technologies replacing the most mature ones
EDUCATION
Università degli Studi di Messina
M.A., Electronic Engineering, Electronic Engineering
ABOUT ANGELO RAO
With more than 24 years of experience in Product Marketing, Development and Engineering, and lastly in managing Product Division (SiC & IGBT) with its own P&L and organized in Business Units I built a strong foundation in share vision driving technology and product roadmap as well as contribute to the coming needs in Manufacturing footprint to meet market challenges. Whether handling existing products or developing new products, I acknowledge the challenges and collaboration required to accomplish growth. It’s an art to leverage my team\'s mixed abilities to achieve the best results. I welcome that daily challenge because I believe in the importance of forming strong teams. While the organization may grow and the teams may change, my focus remains grounded in people. I look forward to many more years in this industry.KEY ACCOMPLISHMENTS:» Raised the market share for IGBT & Intelligent Power Module with key worldwide customers in the EU, USA & CHINA by building a high level of collaboration and trust. Move up in the ranking in 2023 in IGBT Family.»Attained important growth (>5X) in past 7 Y and established high presence in Automotive EV & Home Appliances Market by successfully defining the Intelligent Power Module go-to-market strategy from concept to launch. Start significant bulk in Energy Management and keep moving on.» Consolidated strong relationship with the major TOP customers in Home Appliances WW» Balanced the direct account business and potential market fluctuation by working with distributors in Asia and China on the design of new devices and commercial fulfillment programs.» Safeguarded the organization from loss by driving the vision according to changing market needs for the divisional teams to ensure product design and applications positioned within strategy.
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