Angelo Benito Fernandez-Spadaro

About Angelo Benito Fernandez-Spadaro

Digital marketing leader with 10+ years of experience developing and executing content and channel strategies that shape how companies show up to their most important audiences. Currently leading digital media strategy for RWE’s U.S. business, where I focus on executive visibility, brand positioning, and aligning digital communications with broader Corporate Affairs priorities. My work sits at the intersection of communications, business strategy, and industry narrative—translating complex topics like energy markets, infrastructure, and policy into clear, engaging digital storytelling. I’ve built and scaled digital programs across both in-house and agency environments, partnering with senior leaders, cross-functional teams, and global stakeholders to drive consistency, relevance, and impact across channels. Core areas of focus include: • Executive communications and thought leadership • Digital and social media strategy • Integrated content planning and storytelling • Cross-functional alignment across communications, policy, and business teams • Performance analytics and optimization I’m particularly interested in how digital platforms can be used not just to communicate—but to influence, position, and drive business outcomes.

Experience

1. Digital Media Manager, Rwe Americas

   RWE

   Jun 2023 — Present · Austin, TX, US

   Lead digital media strategy for RWE’s U.S. business, aligning social and digital channels with Corporate Affairs priorities and global communications strategy- Develop executive thought leadership content and support C-suite visibility on LinkedIn through strategic content and engagement- Grew RWE\'s U.S. LinkedIn audience by ~60% during tenure through targeted content strategy, executive visibility, and audience-focused storytelling- Manage LinkedIn presence for senior leadership, contributing to sustained audience growth across executive profiles through consistent content strategy and engagement- Create scalable content frameworks and messaging approaches used across leadership teams, including SVP- and C-suite-level stakeholders- Partner with executives and cross-functional teams to translate business priorities and industry topics into clear, compelling digital narratives- Drive brand positioning through real-time storytelling, project updates, and industry-relevant content- Monitor performance and apply data-driven insights to continuously optimize content strategy, engagement, and audience growth

Education

• The University of Texas at Dallas

  Bachelor's degree, Emerging Media and Communications (Social Media, Marketing, Public Relations)

  2009 — 2011

• Austin Community College

  Associate's degree, Engineering

  2005 — 2009

Skills

• Soundtrack Pro
• Jira
• Facebook
• Content Management
• SEO
• Data Analysis
• Sublime Text
• Spanish
• Sales Process
• Digital Marketing
• New Media
• Public Relations
• Online Marketing
• Final Cut Pro
• Photoshop
• Youtube
• Search Engine Optimization (SEO)
• Photography
• Social Media
• Adobe Photoshop
• Twitter
• Digital Media
• R (Programming Language)
• Wordpress
• Social Media Monitoring
• Social Media Measurement
• Interactive Marketing
• Tumblr
• Social Media Marketing
• Advertising
• Blogging
• Sourcetree
• Marketing