Angelo Tortorella

Product & Account Manager @Fairtrade Italia

Padua, IT

Analysis of the Italian market of finished products deriving from the processing of Fairtrade raw material (market share, competition, main companies, brands, distribution, channels, assortments, market logic) and make data-driven decisions- Sell of the Fairtrade brand and negotiations of contracts with third parties- Active search for new companies and brands to which to sell value and services and build strong relationships with them- Knowledge of the relevant raw material (organoleptic characteristics, origins, transport, processing, supply chains, international trade and international markets). Knowledge of: Fresh fruit, dried fruit, coffee, spices, tea, cotton, gold, flowers- Analysis and segmentation of demand and customersIdentification of targets and management of product positioning- Build partnerships and launch initiatives related to licensed products, in close contact with marketing departement and developing brand awareness