Angelo Leotta
Digital Marketing and Emedia, Senior Professional @STMicroelectronics
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WORK HISTORY
Digital Marketing and Emedia, Senior Professional @STMicroelectronics
Catania, IT
Identify, evaluate and recommend the most appropriate media outlets/channels to reach the desired target audience in the most effective way and in line with the overall campaign strategies and objectives.Lead the optimization of marketing activities across the different media channels to maximize the return-on-investment (ROI) of campaigns.Manage external agencies to oversee the implementation of media strategies and leverage media planning and analytics tools to optimize marketing campaigns across the different channels: paid search, display advertising, social media and email marketing.
SKILLS
ABOUT ANGELO LEOTTA
Senior digital professional with 18+ years of experience- Identify, evaluate and recommend the most appropriate media outlets/channels to reach the desired target audience in the most effective way and in line with the overall marketing campaign strategies and objectives- Lead the optimization of marketing activities across the different media channels to maximize the return-on-investment (ROI) of campaigns- Manage external agencies to oversee the implementation of media strategies and leverage media planning and analytics tools to optimize marketing campaigns across the different channels: paid search, display advertising, social media and email marketing- Skilled in managing all stages of a project lifecycle, from initial business requirements through planning, budgeting and execution, managing third parties partnerships- Agile Scrum product owner for website digital tools- Responsible for business analysis of key projects- User Experience analysis of the website, detecting experience issues and giving suggestions for customer experience refinement- Multivariate and A/B testing projects from hypothesis and opportunity identification to identifying success metrics and implementation of the winning solution.I\'ve worn many hats in my career, coding, content marketing, product promotion with offline material and digital tools, SEO, project management, Agile Scrum product owner, user experience analyst.Specialties: Project management, Agile Scrum methodology, Business Analyst, User Experience, Web Analytics, background in the fundamentals of electronic devices and basic circuits.Technical skills: HTML, CSS, Responsive frameworks (Foundation, Bootstrap), RDBMS, SEOTools & Software: Adobe Marketing Cloud Platform (AEM, Analytics, Campaign, Target), Crazyegg, Wordpress, Drupal
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