Angel Clark

About Angel Clark

Performance marketing leader with 20+ years of experience managing full-funnel media strategy across Amazon, Target, Wayfair, Meta, and Google. I bring agency-caliber strategy and execution, paired with the consistency and accountability of a dedicated in-house partner instead of the here-today-gone-tomorrow agency account manager. My goal is always to act like an extension of the business, not just a media buyer.I focus on building scalable campaign structures that drive true incremental revenue, improve TACoS, and reduce acquisition costs.without wasting time on boasting about vanity metrics.My background spans more than just paid media. I’ve also led initiatives in email marketing, organic social, affiliate strategy, copywriting, and content management—giving me a broad view of how each channel contributes to overall growth. That range helps me build smarter, more efficient campaigns that align with lifecycle goals, creative messaging, and audience intent across touchpoints.Over the years, I\'ve transitioned accounts from outsourced to in-house control, optimized retail media performance using SKU-level and audience insights, and worked closely with creative teams to ensure platform alignment that drives results. I also build reporting frameworks that highlight true business impact—not just engagement rates or CTR.I care deeply about efficiency, data integrity, and media plans that tie directly to bottom-line performance. Whether it\'s refining campaign architecture, improving attribution clarity, or scaling spend responsibly, I bring a long-term, revenue-first mindset to everything I manage.Core Focus Areas:Amazon PPC · Incremental Revenue Strategy · Retail Media (RMN) · Meta & Google Ads · Funnel Optimization · SQP Analysis · Attribution & Reporting · ROAS/TACoS Improvement · Campaign Architecture · Agency-Grade Media Planning

Experience

1. Senior Paid Media Marketing Manager

   Idesign

   Aug 2024 — Present · Solon, OH, US

   Responsible for leading omni-channel digital advertising strategy, execution, and optimization across all PPC/Retail Media Platforms including Wayfair, Target and Amazon to drive impactful results for InterDesign\'s brands:*Managed $1.3M+ in Amazon PPC spend, generating $8M+ in attributed media revenue and $29M+ in total sales through integrated paid-organic strategy*Delivered 6.2x Media ROAS and 22.3x Blended ROAS, leveraging search term isolation and campaign restructuring to minimize cannibalization and maximize incremental lift*Oversaw 336M+ impressions, 1.87M+ clicks, and 292K+ paid conversions with a blended CPC of $0.70 and conversion rate of 15.7% across all ad-attributed sessions*Scaled high-performing SKUs while phasing out legacy hero products due to tariff and supply chain shifts—preserved revenue while rebalancing portfolio*Improved campaign efficiency post-agency handoff by streamlining match types, tightening ASIN targeting, and eliminating overlapping bid paths*Drove sustained growth while maintaining organic revenue stability, with organic sales contributing over $20M+ alongside paid performance

Education

• Spokane Falls Community College

  Associate of Arts and Sciences (AAS)

Skills

• Business Strategy
• Account Management
• Change Management
• Online Advertising
• Risk Management
• Online Marketing
• Social Media
• Options
• Leadership
• Fx Options
• Portfolio Management
• Start-Ups
• Training
• New Business Development
• Consultative Selling Style
• Market Research
• Public Speaking
• Email Marketing
• Inventory Management
• Business Development
• Digital Marketing
• Customer Service
• Management
• Team Building
• Direct Mail
• Ppc
• Advertising
• International Sales
• Microsoft Office
• Sales
• Abv
• Financial Markets
• Marketing Strategy
• Sales Management
• Microsoft Excel
• Business Planning
• Investments
• E-Commerce
• Currency
• Social Media Marketing