Angelique A.
Category Manager Uk & Ireland @Bridor
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WORK HISTORY
Category Manager Uk & Ireland @Bridor
Develop customer relationships through contribution of meaningful category insights (market, trends, products, consumers)· Help to deliver growth in Viennoiserie and Bread categories, across own label and Bridor-branded products, always using a whole category approach to mutual benefit. · Supporting Account Managers across Retail and Foodservice, by providing compelling category arguments. · Build a bank of knowledge, data and insight, from a variety of different sources.
EDUCATION
University of Edinburgh & IGD
Postgraduate Certificate in Food & Grocery Industry Management, Food & Grocery Management
Université Jean Monnet Saint-Etienne
D.U.T Techniques de Commercialisation
Newcastle University
MSC in International Agricultural Economics and Food Marketing
Category Management Knowledge Group (CMKG)
NA, Category Management
University of Lincolnshire and Humberside
BA (Hons) European Business
Lycee Simone Weil
Baccalaureat, Litterature, Languages and Mathematics
ABOUT ANGELIQUE A.
Strategically minded Category Manager with 20+ years of experience in FMCG category and market research. Utilised analytical qualities and a natural affinity for data to gather, interpret and articulate market insights, consumer behaviours, and shopper measures to inform key strategic decisions while highlighting opportunities and issues- Defined and managed strategies for own-label and brands to balance categories and deliver commercially sound ranges- Advanced user of tools, including Microsoft Excel to collate data and prepare reports; passionate about manipulating and visualising raw data through tables, graphs, VLOOKUPS, and pivot tables- Experienced using external category data sources, including Nielsen Scantrack, Kantar Worldwide- Dunnhumby, Horizon, MSD, MIS, Retail Link, and Nectar- Recipient of multiple awards having secured multimillion pound waste reduction, increased sales and improved category availability during early career within a leading manufacturer of chilled ready meals and prepared foods, supplying supermarkets and major brands.
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