Angeline Yeo
Group Vice President, Portfolio Lead - Technology at Publicis Groupe
- Role
- Vice President, Technology Portfolio at Publicis Groupe
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Angeline Yeo
Award-winning and result-oriented marketing professional with excellent track record delivering high-performance integrated marketing solutions across multiple channels and audiences to help companies successfully solve business challenges. With a focus, drive and passion for integrated and digital marketing, to develop solution-oriented programs to find optimal ways for brands to engage with their customers. Experience includes building, leading and managing teams, marketing and advertising solutions, web/application design and implementations, driving growth, organizational business transformation, business and team leadership and thought leadership, start-up/entrepreneurial organizations up to large/enterprise companies.Specialties: Driving revenue growth, P&L responsibility, Marketing Strategy, Integrated Multichannel Marketing Campaigns; Web/App Design including app development, complex Web builds, CMS implementation, Web usability and testing; CRM, SEO, Direct Marketing, Measurement and Analytics. Experience ranging from B2B and consumer, with start-ups and Fortune 500 clients.
Experience
Vice President, Technology Portfolio
Apr 2020 — Present · San Francisco, CA, US
Lead the Technology portfolio and West Coast and EMEA region for Digital Marketing, CRM and Experience Orchestration. Part of the DE & I taskforce for Hawkeye and Publicis Central region.
Education
University of Washington
BA, Business
Harvard Business School Executive Education
Agile Leadership and Strategic Achievement
Skills
- Media Planning
- Brand Management
- User Experience
- Marketing Strategy
- Social Media
- Interactive Marketing
- Account Management
- Branding & Identity
- Strategy
- Online Marketing
- Corporate Branding
- Creative Direction
- Digital Marketing
- Relationship Marketing
- Advertising
- Analytics
- Direct Mail
- Lead Generation
- Digital Strategy
- Web Analytics
- Interactive Advertising
- Integrated Marketing
- New Media
- Customer Relationship Management (Crm)
- B2b
- Direct Marketing
- Creative Strategy
- Marketing Communications
- Database Marketing
- Marketing
- Crm
- Email Marketing
- Brand Development
- Sem
- Multi-Channel Marketing
- Mobile Marketing
- Online Advertising
- Digital Media
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