Angelina Shea Carnesecca

Social Media Manager - Magic the Gathering @Wizards of the Coast

Renton, WA, US

Oversees overall health of 360° social campaign/program management from strategy to execution through design management, work planning, budgeting, scheduling, bid package preparation and variety of vendors, collecting feedback across stakeholders, tracking performance metrics, producing postmortem campaign reports, and ensuring projects are completed by established deadlines.Continually looks for ways to elevate and improve marketing efforts, strategy, and departmental collaboration.Takes concepts from pitch to final cut, translating campaigns into thoughtful, engaging stories.Direct editors, vendors, talent, and production partners, review rough cuts, guide story arcs, and oversee sound, music, titles, and brand alignment. Balance high-volume production with elevated creative quality.Pushes for marketing innovation and maintains awareness of competitive marketing activity, pioneers new video-centric campaign strategies; researches emerging social trends and platforms to inform tactics. Stay ahead of video, editing, marketing and social trends.Work with cross-functional teams to build integrated communication plans - ensuring product and content plans align to engage consumers.Maintain relationships with freelancers, vendors, influencers and talent partnerships, including contract oversight, deadline tracking, and handling sensitive materials.Collects content at live events like GenCon, PAX West, San Diego ComicCon, MagicCons, etc.Converted to full-time from remote Digital Media Intern (Social & Influencer), Summer of 2022