Angelika Kogler-Lee
Head of Portfolio & Digital Strategy @JTI
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WORK HISTORY
Head of Portfolio & Digital Strategy @JTI
US
Launched omni-channel consumer activation initiative across the retail and the digital space in close collaboration with the sales team and other cross-functional partners; sales grew double digit in participating accounts • Drove commercial business cases and established P & Ls to facilitate decision making on future portfolio initiatives building on sound data analytics and consumer insights • Led team integration of portfolio and digital pillar in close collaboration with the HR team and introduced project-based ways of working to increase agility and broaden skillset of the team • Build digital capabilities for JTI USA top brands to create a digital ecosystem and connect with consumers through the path of purchase
EDUCATION
New York University
Certificate, Digital Marketing
University of Klagenfurt
Master's degree
Impact International
Management and Leading (UK)
University of New England (AU)
Marketing
Columbia University - Columbia Business School
Emerging Leader Development Program
Northwestern University - Kellogg School of Management
Certificate
IMD Business School
Exchange Academy (Japan/Switzerland)
IMD
Inspirational Leadership Program
ABOUT ANGELIKA KOGLER-LEE
Brand Storyteller | Strategy & Innovation Leader | Omni-channel Marketing
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