Angelika Eleftheriadou
Global Director of Crm, Loyalty & Advocacy @Coty
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WORK HISTORY
Global Director of Crm, Loyalty & Advocacy @Coty
Paris, FR
Global CRM, Loyalty, and Clientelling Strategy Expertise:Development of global guidelines for CRM, Loyalty, & Clientelling strategies, with golden rules to achieve tactical targets and enhance overall customer engagement.• Innovative Omnichannel Data Collection: Defined an omnichannel data collection strategy, identifying additional touchpoints & introducing innovative solutions to maximize data insights and customer interactions.• Strategic Omnichannel Loyalty Program Architecture:Led the global design,(including brand adaption), encompassing value proposition, earn/burn benefits, gifting strategy, loyalty-specific activation campaigns, financial modeling, ROI assessment, and monitoring.• CRM Customer Journey: Provide expert recommendations and designed CRM customer journeys ranging from basic to advanced, aligning with recruitment channels to optimize the customer experience.• A/B Testing Proponent and Scale-up: Definition of testing methodologies on key CRM campaigns, with scaling up rules to additional brands and markets.• Clientelling Strategy with O2O Campaign Focus: Comprehensive clientelling strategies from recruitment to activation, specializing in One-to-One campaigns for seamless customer engagement and loyalty.• VVIP Strategy in Clientelling and Loyalty Schemes: Development & execution of VVIP strategies including hidden tiers to cater to the exclusive needs of high-value customers.• 360° Customer Profile Creation Architect: 360° customer profile definition for key brands, ensuring a holistic understanding of customer behavior and preferences.• Data-Driven CRM Dashboard: To measure data collection activities, CRM campaign effectiveness, and loyalty program performance, facilitating informed decision-making.• Strategic Support for Key Markets in 360° CRM ImplementationDefinition of strategy for key retailers, with optimal market entry points, key priorities, and budget allocation strategies for maximum impact and ROI.
EDUCATION
Université Paris Cité
Masters, French, Languages, Social Studies
University Paris IV
Masters, European Affairs
EFAP-EMP
MBA Marketing and Communication
Université Paris Cité
Bachelor, French, Languages, Social Studies
SKILLS
ABOUT ANGELIKA ELEFTHERIADOU
Experienced Global Director in Loyalty, CRM, and Advocacy at Coty\'s CDO division, overseeing all brands and markets. Known for a customer-centric approach and strong analytical skills, I lead the establishment of guidelines, test & learn initiatives, and scaling best practices. Fluent in four languages—Greek, French, Italian, and English—I navigate diverse environments to drive business growth and uphold customer loyalty. With a proven track record in multinational corporations, I bring hands-on experience and an MBA background to strategically shape and optimize loyalty programs across Coty. Committed to fostering innovation and achieving results, I guide teams to success in the dynamic landscape of loyalty, CRM, and advocacy.
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