Angelica Silva Young
Marketing Strategy | Demand Generation | Performance Marketing | Digital Strategy | Growth Marketing |
- Role
- Director Category Marketing at WM
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Angelica Silva Young
Digital Marketing professional, results driven, ROI focused, with over 15 years of hands-on experience with high-profile energy companies in North America. Knowledgeable in all aspects of digital marketing including:• E-commerce – Managed tactics to increase online direct-to-consumer sales through A/B testing, and strategic and measurable digital marketing campaigns and promotions. • Analytics – Strong experience interpreting test results and drawing conclusions and recommendations. • Digital Marketing – Planned, executed, and measured top of the funnel activities, including SEO/SEM, content marketing, social media, and display advertising. Responsible for assets to attract, convert, and close customer interactions online. Managed earned, owned, and paid media efforts.
Experience
Director Category Marketing
Jul 2025 — Present · Houston, TX, US
Education
Universidad Nacional Autónoma de México
Economics, International Economics
1989 — 1993
Quinlan School of Business, Loyola University Chicago
Masters in Science in Integrated Marketing Communications, Marketing
2004 — 2005
Quinlan School of Business, Loyola University Chicago
Masters in Business Administration, Marketing
2002 — 2004
Skills
- Segmentation
- Google Analytics
- Digital Strategy
- Market Research
- SEO
- Direct Marketing
- Sem
- Mergers & Acquisitions
- Competitive Analysis
- Strategic Planning
- Marketing Management
- Market Analysis
- Email Marketing
- Product Marketing
- Strategy
- E-Commerce
- Marketing
- B2b Marketing
- Lead Generation
- Sales
- Online Advertising
- Digital Marketing
- Web Analytics
- Integrated Marketing
- Market Planning
- Online Marketing
- Marketing Strategy
- Marketing Communications
- Energy
- Marketing Research
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