Angelica Sousa

About Angelica Sousa

Creative and results-driven Social Media Manager and Content Creator with over 5 years of experience crafting compelling content and strategies that drive engagement and growth. Adept at leveraging analytics to inform decisions and optimize performance. Passionate about storytelling, community building, and staying ahead of digital trends. Let\'s connect and explore how I can help your brand shine in the social media landscape!angelicasousa.com

Experience

1. Sr Manager of Social Media and Content Strategy

   Fare

   Dec 2021 — Present · New York, NY, US

   Analyzed key performance metrics to optimize results, achieving over 5 million impressions monthly. Keynote speaker at FARE conferences on Social Media and Advocacy, delivering insights and strategies for leveraging digital platforms to advance awareness and support initiatives.Planned, designed, implemented, and monitored social media strategies, reaching 12M+ users monthly.Delivered dynamic presentations to internal management and external teams, fostering collaboration and alignment on strategic goals and influencer campaigns, enhancing brand visibility and engagement.Managed the marketing intern program, developing a comprehensive curriculum, monitoring performance, and providing mentorship to support professional growth.Led lobbying efforts at Congress during Courage Congress Advocacy Weekend, advocating for policy changes and increased support for awareness and health equity.

Education

• University of North Texas

  Bachelor's degree, Communication and Media Studies

  2014 — 2018

• University of North Texas

  Bachelor of Arts - BA, Marketing

Skills

• Project Management
• Social Media
• Microsoft Excel
• Organization Skills
• Travel
• Event Planning
• Microsoft Word
• Creative Direction
• Communication
• Art
• Social Media Marketing
• Blogging
• Marketing Strategy
• Sales