Angie Balderas
- Role
- Senior Vice President General Manager at Entravision US Media
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Angie Balderas
I am the SVP, General Manager at Entravision, a leading media company that reaches and…
Experience
Senior Vice President General Manager
Jul 2013 — Present
Lead sales and operations for 3 markets: Sacramento, Stockton and Modesto. • Manage 7 radio stations and a suite of digital products via E Digital Platform. • Streamlined operations and increased efficiencies. • Achieved 50% increase in profitability with addition of Stockton & Modesto properties in 2018. • Radio brands include: Fuego KHHM 103.5 FM Jose Radio KNTY 101.9 FM La Tricolor KRCX 99.9 FM La Tricolor KMXX 99.3 FM Fuego KCVR 98.9 FM La Suavecita KTSE 97.1 FM La Suavecita KXSE 104.3 FM
Education
Sierra College
Accounting and Business/Management
Skills
- Media Relations
- Online Advertising
- Start-Ups
- Television
- Social Media Marketing
- Integrated Marketing
- Broadcast
- Hispanic Market
- New Media
- Arbitron Tapscan, Scarborough
- Media Buying
- Digital Marketing Experience
- Advertising
- Marketing Strategy
- Radio Broadcasting
- Relationship Marketing
- Sponsorship
- Radio Advertising
- Event Marketing
- Radio
- Brand Awareness
- Spanish
- Radio Promotions
- Microsoft Office
- Grassroots Marketing
- Leadership
- Social Media
- Social Media Evangelist
- Event Planning
- Digital Media
- Bilingual-Spanish
- Us Hispanic Market
- Digital Marketing
- Social Networking
- Ethnic Media
- Advertising Sales
- Marketing
- Market Planning
- Media Planning
- New Business Development
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