Angelica Rivera
Legal Marketing & Client Development Manager | Elevating Brand, Business, and Client Engagement
- Role
- Marketing & Client Development Manager at Shumaker, Loop & Kendrick, LLP
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Angelica Rivera
I lead the marketing and client development strategy for Shumaker’s Charlotte…
Experience
Marketing & Client Development Manager
Shumaker, Loop & Kendrick, LLP
Apr 2024 — Present · Charlotte, NC, US
As the Marketing and Client Development Manager for the Charlotte office of Shumaker, I lead strategic marketing initiatives and drive business development efforts to enhance client engagement, expand brand visibility, and support the firm’s growth in the region. I work closely with attorneys and practice groups to develop and execute customized marketing strategies, client outreach campaigns, and thought leadership programs aligned with the firm’s overall goals.Key Responsibilities:Develop and implement integrated marketing and business development plans for the Charlotte office, aligning with firm-wide objectives and practice group priorities.Lead strategic client development initiatives, including client targeting, relationship management, and cross-selling opportunities.Collaborate with attorneys to create customized pitch materials, RFP responses, and client presentations that highlight the firm’s capabilities and value proposition.Manage local branding efforts, including event sponsorships, community involvement, and PR opportunities to increase market presence.Oversee digital marketing activities such as website content, email campaigns, and social media strategies tailored to the Charlotte market.Track and analyze marketing ROI, competitive intelligence, and client feedback to refine strategies and demonstrate impact.Serve as a liaison between the Charlotte office and firmwide marketing leadership to ensure consistent messaging and resource sharing.
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