Angelica Rivera

About Angelica Rivera

I’m a results-driven marketing leader with over 15 years of experience driving global paid media strategy and execution across gaming, entertainment, travel and tech. I specialize in leading high-performing teams and building innovative go-to-market campaigns that connect creative storytelling with measurable impact.My strength lies in developing full-funnel marketing strategies—guiding audiences from awareness to conversion through data-backed insights and precision targeting. I’ve led multi-million-dollar global campaigns across programmatic, social, and digital channels, collaborating closely with product, creative, and analytics teams to deliver results that move the business forward.I’m passionate about innovation and process improvement, creating playbooks and scalable systems that streamline execution and inspire cross-team collaboration. Whether testing new platforms, integrating emerging technology like AI into campaigns, or redefining engagement strategies, I’m always focused on what’s next.Previously at Mediahub Worldwide, I led Programmatic and Ad Operations teams, leveraging data-driven insights to optimize campaigns across CTV, OLV, and high-impact display. Through thoughtful planning and clear SOPs, I empowered teams to operate autonomously and deliver consistent, best-in-class results.Currently at Amazon Games, I oversee global paid media activations across social, programmatic, and direct partnerships—crafting strategies that connect upper-funnel awareness with lower-funnel conversions and drive measurable performance at every stage of the customer journey.Throughout my career, I’ve consistently demonstrated the ability to lead high-performing teams, execute complex strategies with agility, and translate insights into actions that inform, inspire, and deliver impact.

Experience

1. Vice President Head of Media

   UNFOLD

   Feb 2026 — Present · Culver City, CA, US

Education

• Bryman

  MAA, Medical Administration

  2000 — 2001