Angelica Nelson
Digital Marketing
- Role
- Senior Marketing Manager at Karuna Digital
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Angelica Nelson
As a results-oriented digital marketing professional, I specialize in crafting strategy-driven campaigns that not only look great—but perform. In my current role as Senior Marketing Manager at Karuna Digital, I lead integrated marketing initiatives that span content, creative, paid media, and client strategy. My approach blends compelling storytelling with data to elevate brands and drive measurable results. With a foundation in Journalism and Mass Communications and an MBA focused on strategic business leadership, I bring a unique mix of creativity and analytics to every project. Whether I’m developing SEO-optimized content, managing full-funnel paid ad campaigns, or strengthening client relationships, I’m focused on delivering value that converts.
Experience
Senior Marketing Manager
Jun 2023 — Present · Kansas City, MO, US
Lead the development of creative and strategic marketing campaigns, ensuring alignment with client brand values and goals, including website development, digital content, and social media• Create compelling brand messaging and content across multiple platforms, including SEO-driven blog posts, promotional emails, and Shopify website pages, resulting in increased engagement and customer conversions• Manage project timelines and deliverables through Asana• Create email/SMS campaigns and flows through Klaviyo and Postscript• Foster client relationships by providing strategic consultation on their marketing plans, driving the execution of bold, breakthrough ideas while maintaining trust and transparency• Manage and grow social media accounts, including TikTok, Instagram, X, YouTube, Pinterest, and Facebook• Oversee and optimize Meta advertising budgets for paid media campaigns, ensuring maximum return on investment by analyzing performance metrics and adjusting strategies as needed
Education
Benedictine College
Bachelor's degree, Mass Communication/Journalism
Benedictine College
Master of Business Administration - MBA, Business
Anoka-Ramsey Community College
High School Diploma
2016 — 2018
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