Angela S.

About Angela S.

Angela Shiu is a seasoned marketing strategist striving to make a lasting, positive…

Experience

1. Strategic Consultant, Marketing & Operations

   Stanford Alumni Association

   Aug 2016 — Present · Danville, CA, US

   Consultant, Stanford GSB Alumni Consulting Team (2016, 2020 - present)Racial Equity & Inclusion Board Committee Member (2021 - present)• Stanford Graduate School of Business alumni volunteer their management talent to help nonprofits adapt, innovate, and grow. Stanford GSB is committed to making lasting, positive change toward eliminating bias and racism beyond our community. • 2022: Community Resource Initiative (criminal justice reform): Developing differentiated positioning to engage stakeholders, enable development and revenue diversification, and power a broader advocacy profile. • 2022: Onyxx Village Connection (Bringing food, resources, and compassion to homeless in Silicon Valley): Peer Advisor to co-founder, focusing on marketing and fundraising strategy.• 2021: The Mentoring Center (Over 800 mentoring programs and youth and volunteer mentors): determined feasibility of increasing sustainable revenue generated from TMC\'s paid mentor training services to expand its impact.• 20••••21: TEAM, Inc.(Tech Exposure and Access through Mentoring: empowering underrepresented youth through their passion for sports): guided engagement plans for inaugural grant from the NBA Foundation to spur economic empowerment in underprivileged communities; conducted interviews with Board, NBA Community Relations and Operations; delivered marketing strategy, pricing & packaging initiatives.• 2016: Open Heart Kitchen (feeding the hungry of Tri-Valley): worked with the Board, Executive Director, and staff to perform gap analysis and advise upon expansion strategy.Strategy & Marketing Consultant (20••••11)• SaaS: Channel strategy, CEO of Grasshopper (Citrix) virtual phone system (100k customers, on CNN, Forbes)• eCommerce: PR & social media strategies, La Maison du Monde culinary shop• Healthcare: Online acquisition strategy, Danville Dentistry sitePartner, Shiu & Associates (2012 - present)• Manage the business strategy and finances for consulting firm.

Education

• Stanford University Graduate School of Business

  MBA, General Management

  2003 — 2005

• Massachusetts Institute of Technology

  B.S., Electrical Engineering & Computer Science (EECS)

Skills

• Emerging Media Strategy
• Go-to-Market Strategy
• Digital Strategy
• Strategic Partnerships
• Social Media Marketing
• Acquisition Marketing
• Digital Media
• Product Management
• Competitive Analysis
• Saas
• Start-Ups
• Marketing
• Product Marketing
• Strategic Planning
• Online Marketing
• Enterprise Software
• E-Commerce
• Entrepreneurship
• Online Advertising
• Integrated Marketing
• Marketing Strategy
• Mobile Marketing
• Software as a Service (Saas)
• Leadership
• Digital Marketing
• Management