Angela Ojeda
Senior Director, Consumer Insights at Nick Animation Studios
- Role
- Senior Director, Consumer Insights at Nickelodeon
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Angela Ojeda
Insights-driven senior researcher with 20+ years shaping content, products, and marketing for kids’ entertainment, toys, and vehicles. Lead content testing, screenings, and consumer research for preschool, kids and family franchises. Expert at translating audience feedback into actionable strategies for creative, production, and marketing teams, driving content, product, and marketing decisions for global IPs including TMNT, SpongeBob, and Avatar: The Last Airbender. Excellent collaborative skills with proven ability to communicate consumer perspective & build consensus with global cross-functional teams in management approvals, debriefs and presentations.Specialties: Content Testing & Screenings, Project Management, Franchise Strategy, Consumer Insight, Consumer Behavior, Customer Advocate, Market Research, Data & Trend Analysis, Brand Strategy, Strategic Planning, Customer Profiling, Concept Development, Media Consumption, Vendor Management, Future Forecasting, Product Development, Marketing Communications, Cross-functional Leadership, Cross-cultural Collaboration
Experience
Senior Director, Consumer Insights
Dec 2022 — Present · Burbank, CA, US
Lead content testing and screenings across the Nickelodeon portfolio, including series and movies, translating audience insights into actionable recommendations for creative, production, and marketing teams. Oversee marketing research to guide key art, taglines, logos, and trailers. Direct global franchise research to assess brand equity and engagement for global IPs, including Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, and SpongeBob SquarePants, providing recommendations that is shaping content, marketing, and product strategies worldwide.
Education
UCLA
Riordan Fellows Program
University of California, Riverside
B.S., Business Administration
Skills
- Project Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
- Customer Insight
- Product Development
- Consumer Insight
- Market Research
- Management
- Consumer Behavior
- Marketing
- Competitive Analysis
- Strategic Planning
- Focus Groups
- Product Marketing
- Segmentation
- Market Analysis
- Vendor Management
- Strategy
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