Angela McKendree

About Angela McKendree

Are you tired of investing your hard-earned dollars into marketing tactics that you\'re not even sure are working? Let me guess.You already have a great product, and you just know people will love it. But for some reason, you\'re having trouble reaching the right audience and getting them to convert into a paying customer. I get it. Marketing can be hard for those who don\'t have the time to dedicate to it. You need market research, a strategy and plan of execution, testing, the ability to measure your marketing activities to see which ones worked, the time to analyze those results and optimize based on what\'s working and what isn\'t. And you just don\'t have the time and expertise to do all that yourself.Sounds like you could use a fractional CMO. That\'s right, you can hire a *part-time* Chief Marketing Officer to help you develop a strategy, analyze results and steer your marketing employees (or agency), toward what you really want- increased revenue! It costs less than a full-time CMO, but helps you get the same results. That\'s why I started Halo Effect Marketing. I\'ve spent 18 years working in marketing, including at big brands like Dell, Whole Foods and Goodwill. But I was tired of helping soulless corporations rake in millions of dollars. I\'m on a mission to help smaller businesses succeed and THRIVE. I want to make that \"elite\" marketing talent accessible to you. So let\'s talk! Send me a no-pressure message and we\'ll explore how Halo Effect Marketing can help you \"Elevate Your Brand and Empower Your Business.\"

Experience

1. Founder Fractional CMO

   Halo Effect Marketing

   Nov 2022 — Present · Austin, TX, US

   Consult with clients to create impactful inbound, outbound, and go-to-market campaign strategies that optimize lead and revenue generation. Strategically align tactics to meet client/company goals- Conduct customer and competitor research- Use Storybrand methodology to develop compelling brand messaging and positioning- Optimize marketing technology stack by auditing current MarTech, implementing new marketing technologies, and integrating tools with CRM and marketing automation platform- Build marketing metrics dashboards for executive scorecards and for marketing team use. Use dashboards to foster data-driven thinking throughout the marketing team- Work with each marketing team member to create SMART goals aligned with team and company objectives. Manage team performance (including agencies, full- and part-time employees).

Education

• The University of Texas at Austin

  Bachelor of Journalism, Journalism

  2001 — 2005

Skills

• Online Merchandising
• Event Planning
• Social Media Advertising
• Analytics
• Public Relations
• Cross-Functional Team Leadership
• Youtube Marketing
• Strategy
• E-Commerce
• Marketing Management
• Email Marketing
• Online Marketing
• Advertising
• Website Development
• Press Releases
• Web Design
• B2b Marketing
• Social Media Marketing
• Online Advertising
• Lead Generation
• Web Community Management
• Newsletters
• Web Marketing
• Project Management
• Twitter Marketing
• Business-to-Business (B2b)
• Graphic Design
• Account Management
• B2b
• Facebook Marketing
• Web Analytics
• Product Marketing
• Merchandising
• Marketing Communications
• Product Management
• Social Media
• Multi-Media Marketing Campaigns
• Marketing
• B2c Marketing
• Creative Direction