Angela Lipscomb

About Angela Lipscomb

Regardless of the channel or medium PR & IR are fundamentally all about relationships…

Experience

1. Influencer Relations Manager

   SAS

   Jan 2016 — Present

   I built and now manage the Influencer Relations program at SAS-Responsible for the identification and engagement of influencers across multiple focus areas including AI, emerging tech, Cloud, government, financial services, retail, healthcare -Manage relationships with over 100 B2B influencers, thought leaders and analysts worldwide -Work closely with influencers to create campaigns that amplify SAS\' presence in the market including lead gen activities, research, social campaigns, webinars etc -Create deliverables such as newsletters/presentations to educate influencers on SAS\' technology -Organize briefings, events and meetings to keep influencers up-to-date on SAS\' roadmap -Set KPIs and measure impact of influencer activities -Act as advisor on the creation of successful influencer initiatives across different lines of business and in different geographical locations -negotiate contracts and work with SAS legal department to execute -work with SAS executives on influencer engagement across their personal social accounts Under my leadership the Influencer Relations Program at SAS has-developed strong relationships with over 100 global B2B tech influencers/analysts -driven marketing innovation at SAS including first LinkedIn Live collaboration, first product launch via social media, first ClubHouse event, first integrated influencer campaign -has grown into a coordinated global program with activities in the UK, APAC, EMEA and LA -developed strong collaborations internally with brand marketing, PR, Social, Events, Legal, Product Marketing, Product Management and ABM

Education

• University of Hull

  Bachelor of Arts (B.A.), American Studies