Angela Lee Diaz

President & Founder @Sholdit

Angela Lee Diaz is the founder and continuous creator at SHOLDIT®, an evolutionary design firm driven by the elements of function, fashion, and freedom. Thanks to unique built-in pockets, SHOLDIT\'s original, patented and patent pending accessories offer everything you need right where you need it. SHOLDIT® has proudly been featured by Good Morning America, Forbes, The TODAY Show, USA Today, The Travel Channel, The Chicago Tribune, profiled by the Associated Press and numerous other local and regional news broadcasts and websites. Check out SHOLDIT.com As Founder and CEO at SHOLDIT, Angela oversees the company\'s day-to-day operations including brand development, marketing, R&D, international manufacturing, business development, customer interface, and product development initiatives.Angela has successfully led the company from its inception through a period of significant growth, product innovation, and strategic partnerships. Angela has pioneered the company’s vision to be the #1 go-to brand for solution-based accessories. As the driving force behind SHOLDIT\'s positioning strategy as a fun, freedom-filled, action packed lifestyle brand, Angela leads the company’s exploration of fashion and function in its product development process. Her diverse professional background includes experience in sales, marketing, communications, product and patent development. Under Angela’s leadership, SHOLDIT has evolved into a dynamic, internationally recognized brand, reaching function oriented and style-conscious consumers worldwide through retail, e-commerce, and licensing channels.