Angela Westerfield
CMO | Visit Savannah | Visit Tybee Island
- Role
- Chief Marketing Officer, Visit Savannah & Visit Tybee Island at Visit Savannah
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Angela Westerfield
With two decades of experience in integrated marketing, branding, and advertising, I specialize in leading teams to create meaningful, mission-driven work. I’m passionate about building strong brands, developing thoughtful strategies, and fostering collaborative, people-first environments. My core strengths include brand and creative development, strategic planning, experiential and partnership marketing, and team leadership.Outside of work, I’m a proud bird nerd—having spent over 10 years working with birds of prey—plus a devoted dog mom to some very large pups. I also never miss a chance to catch live music, especially if Pearl Jam is on tour (yes, I plan my vacations around them!). I thrive on connection, whether it\'s with family, friends, colleagues, or the natural world.
Experience
Chief Marketing Officer, Visit Savannah & Visit Tybee Island
Jan 2024 — Present · Savannah, GA, US
Develop and execute a comprehensive marketing strategy that aligns with the organization\'s mission and goals. Provide visionary leadership to the marketing team of 18, encouraging creativity and innovation. Collaborate with the executive team to guide the organization\'s strategic direction. Oversee brand management, ensuring consistent messaging and visual identity. Enhance the destination’s image as a top travel spot by leading integrated campaigns for domestic and international travelers. Utilize digital marketing, social media, and content strategies effectively. Monitor industry trends, measure campaign effectiveness, and adjust strategies as needed. Build strong relationships with stakeholders, manage the budget, and recruit and mentor a high-performing team.WINNER: AMCP, Platinum Marcom Award,\"Surprisingly Savannah Mobile Tour\"WINNER: U.S. Travel Association ESTO Destiny Award for Integrated Marketing & Messaging, Surprisingly Savannah Experiential Marketing Activations in Boston & ChicagoWINNER: HSMAI Adrian Awards, Silver, Integrated Campaign Experiential Marketing, Surprisingly Savannah Activation in ChicagoWINNER: HSMAI Adrian Awards, Silver, Advertising Connected TV/Streaming/Linear, Visit Savannah TV spotWINNER: Hermes Creative Awards, Gold, Electronic Media/Website Overall, Visit Tybee Island WebsiteWINNER: Hermes Creative Awards, Platinum, Interactive Brand Experience, Surprisingly Savannah Activations in Boston & Chicago
Education
University of Central Florida
BS, Hospitality Management
2001 — 2005
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