Annie Heiser

About Annie Heiser

I help growing brands turn digital spend into revenue, not just traffic, impressions, or reports that go unread.With 15+ years of experience in digital marketing and leadership, I partner with organizations that need senior-level strategy, paid media expertise, and conversion-focused execution. My work spans programmatic, paid social, Google Ads, CTV, and CRO, with a strong emphasis on aligning marketing performance to real business outcomes. I’ve also worked within traditional media environments, including newspaper and television, giving me a well-rounded perspective across channels.Previously, I led digital and web teams managing nearly $2M in annual revenue. I owned the full client lifecycle. From discovery and strategy development to proposal sales, executive presentations, and monthly performance reporting with a focus on retention, growth, and clarity.I’ve helped e-commerce and service-based brands improve performance by pairing paid media with conversion optimization. A recent CRO initiative for a home furnishings brand focused on simplifying navigation, restructuring collections, and optimizing user flows, resulting in a 16% increase in conversion rate without increasing ad spend.What drives my work is collaboration. I’m passionate about supporting teams, setting businesses up for long-term success, and creating environments where people feel confident, supported, and empowered to grow.Today, I partner with brands and agencies that value clear strategy, strong leadership, and accountability, and want their marketing efforts to work harder for the business.

Experience

1. Founder & Growth Director

   Cliq Collective

   Jan 2026 — Present · Billings, MT, US

   I partner with brands and agencies that are investing in marketing and want clearer strategy, stronger performance, and measurable revenue impact. I provide digital leadership and hands-on execution to help teams turn traffic into growth, without adding unnecessary complexity or overhead.My work focuses on aligning paid media, conversion optimization, and website strategy to real business outcomes. I collaborate closely with internal teams to bring clarity to decision-making, optimize performance, and uncover new growth opportunities. Areas of focus include- Fractional marketing leadership and senior-level strategic advising- Paid media strategy and management across programmatic, paid social, and Google Ads- Conversion rate optimization (CRO) and funnel analysis to improve efficiency and performance for e-commerce websites- Performance reporting and insights that drive smarter decisions- Website strategy and optimization designed to scale with the businessThis role allows me to collaborate closely with teams, bring clarity to complex digital ecosystems, and help organizations build momentum with confidence.

Education

• University of Montana

  Business Administration, Marketing and Entertainment Management

  2006 — 2011

Skills

• Marketing
• Copy Editing
• Google Analytics
• Social Media
• Advertising
• Search Engine Optimization (SEO)
• Web Analytics
• New Media
• Newsletters
• Web Project Management
• Event Management
• Marketing Copy
• Facebook
• Email Marketing
• Marketing Strategy
• SEO
• Press Releases
• Ppc
• Wordpress
• Online Marketing