Angela Heenan

About Angela Heenan

Partner and channel marketing leader with 15+ years driving GSI-led pipeline at scale, including $60M+ in annual partner-influenced pipeline at Salesforce through co-marketing with Deloitte, Capgemini, WPP, and Publicis.I specialize in building partner marketing frameworks from scratch: designing and launching co-marketing infrastructure, MDF governance, and joint GTM programs that drive measurable revenue impact. My experience spans GSI/SI ecosystems at Salesforce scale, ISV and tech alliances, BPO partnerships, and hyperscaler co-sell motions.I thrive at the intersection of partner strategy and execution, connecting what partners need with what the business requires to grow. Whether standing up a program from zero or scaling an existing ecosystem, I bring structure, accountability, and a bias for results.Most recently I built Maven AGI\'s partner marketing framework from the ground up, delivering pipeline from day one across BPO, SI, and technology alliance partners. Earlier in my career I navigated an IPO, four acquisitions, and two global rebrands, giving me a strong foundation in both high-growth and enterprise environments.Salesforce Certified AI Associate. Deepened AI fluency at Maven AGI through hands-on exposure to enterprise AI agent deployment for complex CX environments.Open to Director and Senior Manager-level partner and alliance marketing roles where ecosystem is a core growth lever.

Experience

1. Head of Partner Marketing

   Maven AGI

   Oct 2025 — Present · Boston, MA, US

   Built Maven AGI\'s partner marketing framework from the ground up, establishing co-marketing infrastructure, MDF governance, joint GTM programs, and operating cadences across a pre-scale partner ecosystem with limited existing marketing systems and resources- Executed Maven\'s first joint co-marketing activation at CCW Orlando with BPO partner IBEX, producing 26 net new leads, a 76% registration-to-attendance rate, and 35% of leads advancing to Stage 1 pipeline, with in pipeline advancing to close within 60 days of a $15K investment- Orchestrated Maven\'s presence at Transcom\'s global SKO as the sole partner invited, presenting to 50+ senior leaders and generating 12+ VP and C-suite 1:1s and 7 net new leads with immediate pipeline momentum- Led GTM execution at Microsoft Ignite across 4 events, generating 25 contacts and 12 qualified meetings; deepened the Microsoft Pegasus partnership and initiated co-marketing pipeline including a Founder\'s Friday LinkedIn Live and Microsoft publication placement- Architected partner strategy and GTM motions across Referrals, Resellers, Consulting and Services, BPO, MSP, and Technology Alliances, collaborating directly with founders and executive leadership across Product, Engineering, CS, and Sales.

Education

• University of Massachusetts Dartmouth

  Bachelors of Science, Marketing

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Strategic Partnerships
• Email Marketing
• Strategy
• Business Development
• New Business Development
• Account Management
• Online Advertising
• Product Development
• Program Management
• Event Management
• Business Strategy
• Sales
• Strategic Planning
• Advertising
• Lead Generation
• Brand Development
• Management
• SEO
• Marketing Communications
• Product Management
• Marketing
• Project Management
• Entrepreneurship
• Leadership