Angela G.
Principal Content Designer @Zillow
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WORK HISTORY
Principal Content Designer @Zillow
I lead high-impact content strategy projects across Zillow’s shopping experiences to strengthen trust and engagement through clear, evidence-based communication.A few highlights:• Push Content System — Designing and testing product communication strategies that improve engagement and are now scaling across orgs.• AI Content Strategy Foundations — Defining Zillow’s content approach to AI-powered search experiences, establishing principles and guidelines.• Messaging Frameworks — Creating frameworks that unify compliance with best practices for UX writing, helping thousands of users navigate high-friction moments with confidence.
EDUCATION
Hampshire College
BA, Creative Writing, Literature
Stanford University
Master of Arts (M.A.), Education
Conversation Design Institute
Intro to Conversation Design
University of Iowa
MFA, Nonfiction Writing
UX Content Collective
AI Content Evaluation, AI Content Design Ethics
SKILLS
ABOUT ANGELA G.
I’m a principal content designer who uses language to design clarity, trust, and understanding across complex systems.At Zillow, I lead content strategy projects for search and shopping experiences and help shape the next generation of AI-powered design from scalable content systems that improve engagement to frameworks guiding effective, human-centered use of AI.My current focus areas of AI content design, content systems strategy, and model design build on a foundation in UX writing, experimentation, and content frameworks.
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